Vijay is the name of the character that Amitabh Bachhan has played in many of his movies. In most cases, Vijay belonged to the underprivileged class. It's a curious coincidence that the megastar has just become brand ambassador for an insurance product called Max Vijay, a product targeting the poor.
Khichdi -- prepared using rice, pulses, coarse cereals and spices -- has been selected as Brand India Food
Sanjay Dutt, who has been roped in as the brand ambassador of Indian boxing, on Friday promised to do all he can to ensure a gold medal for the country in the sport at the 2012 London Olympics.
Idea Cellular's latest advertisement takes the health route to push sales.
Would you prefer to watch a younger woman entice you into buying something, like Deepika or Katrina? Or would you prefer the classic beauties like Preity, Ash and Rani? Tell us!
Former India cricket captain Sourav Ganguly will try his legs on football and will turn out for Chirag United in the I-League starting in September. Chirag United, who were promoted to the I-League this season, will sign up Ganguly to add some "gloss" to the league.
After a gap of about five years, a public sector bank (PSB) has decided to rope in a cricketer to boost its brand.
Abhishek will be attending Cannes to promote his film Dilli 6, while wife Aishwarya will be there to promote L'oreal.
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.
Amitabh Bachchan was at London's Madame Tussauds to announce the IIFA 2007 nominations.
India's Test captain, Anil Kumble, said the war of words should be restricted to the cricket ground.
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
World champion Viswanathan Anand took a quick draw and continued to trail after five rounds of the 70th Corus Grandmasters chess tournament, even as women's world No 2 Koneru Humpy also remained winless after five rounds.
Olympic gold medallist Kelly Holmes would visit India for the January 21 Mumbai Marathon.
Shah Rukh Khan has decided to launch a range of watches, this time with actress Priyanka Chopra in tow.
The American model is all set to launch her own line of cosmetics and beauty products.
Aishwarya Rai unveils a new collection of jewellery in Mumbai.
The organisers, one of the top IT education companies of the country for whom Anand is a brand ambassador, failed to control the situation as a result of which the champion had to unceremoniously make his way out from the airport amidst chaotic scenes.
Her flight had to be rescheduled due to the air strike in France.
Indian tennis great Vijay Amritraj said racism and personal insults have no place in broadcasting.
Taking corporatisation of Durga Puja festival to a new height, a prominent puja committee in Kolkata has sold the rights of the celebrations to a US company and roped in a Bollywood superstar as its brand ambassador.
Being 'strong doesn't mean you can just walk through life without being affected or intimidated,' says the star.
The actor has a new look as he steps in as Motorola's Brand Ambassador.
India's tennis sensation and Hyundai Getz brand ambassador Sania Mirza poses for a picture at the launch of the new car Hyundai Getz Prime in New Delhi on Monday.
'Rahul Vijay wants me to be authentic because, then, there's no burden of pretending to be someone. There's no facade. I'm thankful to him for that.'
Stars who turned up at Celebrity Cricket League press conference.
LML Limited recently signed Bollywood heartthrob Shah Rukh Khan as the brand ambassador for its Freedom range of motorcycles.
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